BMC is Swiss, very Swiss. But what does that mean?
This small Alpine European country bordered by no less than 5 others, has been crafted by the mountains. Mountains have influenced the birth of its independence and the evolution of its people and culture, to create a highly diverse yet very diplomatic landscape. Mountains are unavoidable in Switzerland, and for a bicycle manufacturer like BMC they provide the canvas for our dreams. They challenge us with their terrain, providing the perfect playground to inspire innovation.
We don’t see our mountains as barriers but as hurdles, and we search daily for the best ways to overcome them – with pride, precision and quality engineering.